Real estate is an extremely competitive business, especially when it comes to first time home buyers. Standing out from the crowd isn't easy when you don't have a huge marketing budget, so marketing efforts need to provide real value and information to the consumer. As a real estate agent, you probably have a myriad of information that gets emailed to new clients or handed to them in a nice branded folder. In an increasingly technological industry, and app can help not only in differentiating your brand but also organizing and streamlining the way information is given to your clients. 

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Consumers are using their mobile devices more often than desktops for Internet searches. The issue with this trend is they have to actively search for your site via a search engine and, according to the Nielson Norman group, users leave even mobile optimized websites in under a minute on average. That's a very small window to communicate your brand and key benefits. Offering potential and existing clients an app for all of their communication and to-do lists gives your brand added value and increases retention.